About Skiworld |The UK's Largest Independent Ski Operator
Skiworld about us

About Skiworld

Skiworld is the largest independent ski tour operator in the UK. We were founded in 1982 by Ian Coleby, a very keen skier who felt he could offer better holidays in top resorts at more reasonable prices than those on the market. Ian Coleby is now our Chairman and still a keen skier.

Ian’s ethos has not changed. We offer ski holidays in only the top snow-sure resorts in Europe and North America. This ensures we have a long season from late November until mid-April, and offers the possibility of crowd-free skiing at great prices.

And Ian’s other passion. Prices. He still prices our holidays with a keen eye for value. Value means the best prices you can find with no compromise on service. And that is true for all our guests from groups of 200 to single travellers.

Made In The Mountains

Looking at how far we have come over the last 40 years, we reflected on what makes Skiworld different from the other ski companies out there and keeps us all so passionate about what we do.  The answer was easy - we are truly a company run by skiers for skiers.

What began as one man's love of the mountains now runs in the blood of everyone at Skiworld, and we can't wait to share it with you!  We are Made in the Mountains.

Accommodation Matters

We are one of the largest ski chalet operators in the UK. We're experts at making chalet holidays top quality yet affordable and take great care in our menus and the service we provide.

Skiworld also offers carefully chosen hotels and self-catering apartments throughout the Alps, as well as the USA and Canada. On top of this, we provide self-drive ski packages and tailor-made holidays.

We have over 200 different accommodation options ranging from budget to the truly luxurious. This means we are confident we can offer something to suit you.

Service Matters

Great service (with a smile) matters a lot to us. And good service also means that we make sure we know what we're talking about. We take great care in producing detailed descriptions of every one of our chalets.

Our reservations team are all skiers and boarders. We make sure that we take them to almost all of our chalets and resorts. We have a Customer Standards team to support our resort teams in delivering great service and delicious food. Great service in resort means that our Chalet Hosts and Resort Managers are all highly trained, people-focused and approachable.

If you think you've got what it takes to work for us, then why not take a look at our Recruitment Pages.

Peace of Mind

All flight-inclusive packages offered for sale on our website are financially protected by our ATOL license so you can book with peace of mind knowing your money is safe. 

All other holidays are protected by our ABTA bond and our ABTA number is V2151. 


The air holidays and flights shown are ATOL protected by the Civil Aviation Authority. Our ATOL number is ATOL 2036. ATOL protection applies primarily to customers who book and pay in the United Kingdom. 


The Foreign & Commonwealth Office (FCO) issues travel advice on destinations, which includes information on passports, visas, health, safety and security and more. For the latest travel advice from the Foreign & Commonwealth Office including security and local laws, plus passport and visa information, visit www.gov.uk/foreign-travel-advice.